UW-Whitewater Campus
11 residential halls and 15 elevators
11,000 college students with 4,000 in dorms
124 elevator door advertising opportunities
Advertise to 100% of all freshmen & sophomores
UW-Whitewater Residence Halls
12 Reasons Why UW-Whitewater Dorm Elevator Ads Are Effective
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1. CAPTIVE AUDIENCE
All freshmen and sophomores must live in the dorms on campus. They all use the elevator on a daily basis.
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2. CLOSE PROXIMITY
Whereas highway billboards are distant from the highway, elevator ads are in close proximity to all the students.
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3. TARGETED AUDIENCE
The advertising on dorm elevator doors is 100% targeted to college students and the location of the advertising guarantees college students will see the advertising.
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4. ATTENTION GETTING
Instead of staring at a blank elevator door, the vinyl ads capture students attention.
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5. HIGH VIEWER RECALL
The elevator door advertising is presented in a unique way which captures viewers undivided attention that results in high viewer recall and retention.
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6. CUSTOMIZED
Full color, professionally designed advertising provides maximum effectiveness and achieves maximum effectiveness and results.
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7. OPTIMIZED EFFECTIVENESS
The close-proximity of ads to the college students makes them more effective than TV, radio, newspapers, magazines and outdoor billboards because they have high visibility and cannot be avoided or blocked.
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8. LOW COST ADVERTISING
Based on a per impression basis, dorm elevator advertising is one of the lowest cost methods of advertising to college students.
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9. GREAT DEMOGRAPHICS
All students that view the advertising are enrolled in one of the top public universities in Wisconsin.
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10. NEW & CUTTING EDGE
Not your conventional method of advertising to college students, dorm elevator advertising is new and a cutting edge format.
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11. GUARANTEED IMPRESSIONS
Placing ads where students have no choice but to see the advertising guarantees they will see the advertising.
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12. BUILDS BRAND AWARENESS
Students view the advertising at least two times a day, seven days a week. This constant exposure to dorm ads, builds incredible brand awareness.